This is a campaign celebrating the 40th anniversary of Club CDL, a fitness center based in Canada. I came up with the campaign, promotional ideas, creative copy, and some visual ideas for ads and marketing. This is just the framework for the campaign that was approved and used by the client. The physical work was not sent back to me unfortunately. 

40-Love

The concept is, Club CDL will offer “40” themed membership promotions to potential new members. The “40” theme will be reinforced by messaging and visuals using the number 40. Want to communicate the 40th anniversary is best possible time to become a member, most advantageous, because of the once every 40 years type of offers. The campaign is meant to be fun, informative, and inspire action.

·       Annual membership promotion: first 40 days free

·       40% off first tennis lesson/training session

·       40% off or $40 towards pro shop/restaurant

·       “We Love-40”

·       “Showing you some 40-Love”

·       “Love-40 as much as we do”

·       Overhead view of tennis court, 40 balls spell out the number 40

·       Traditional tennis scoreboard displaying “40-Love” score, in traditional scoreboard font

·       Landing page to act as hub for campaign

.       Featuring downloadable promotion coupon or sign-up form

·       Facebook ads and promoted posts

·       Google Adwords campaign

·       Print/DM

This is a newsletter written for the upcoming 40th anniversary campaign. It was meant to inform the club members of the upcoming campaign, update them about renovations, the completion of a new cafe, and a few new programs.

Hello Club CDL Members!

With our 40th anniversary, Fall, and the Back to School season upon us we have some exciting new changes coming up! We will have new celebrations and events in honor of our 40th.

Our roof repairs have been completed, but we have some minor ongoing renovations. Don’t worry though, they will not interfere with any of your Club CDL activities.

We are elated to see such positive reactions to our new Bistro! For those of you who haven’t checked it out, come on by. We have a wide variety of tasty meals and snacks to give you energy. From shakes and wraps to burgers and sandwiches our new bistro will keep you going with a more than satisfied tummy.

Details about fall registration for our junior tennis programs have been posted on our website, ClubCDL.com. The 2015-2016 tennis and fitness schedules will be posted by the end of August, so we can start planning to see each other throughout the next year soon!

In September we will start both a Member of the Month and an Employee of the Month program. Winners of these prestigious titles will receive special privileges! We know how exciting this is, but for now you will have to remain at the edge of your seat. We will announce the prizes/rewards once the program starts.

We are also planning on starting a few fun ways of getting you more involved with this fantastic club that you all love so much! Club CDL is starting a Membership Referral program, Membership Committee, an Ambassador program, and an Amnesty program. For those of you who are interested, we will discuss these in more detail in upcoming newsletters.