For the past five years OAK has been Australia’s only cure for hungrythirsty, a weak state of mind where you are indecisive, sluggish and slow. OAK was looking for a way to bring this message to life in a way that spoke to our social media savvy audience using their favorite platform: Snapchat.
By combining Snapchat’s infamous self-destructing message with the users dishonourable behaviour of screenshotting snaps, we created The One Second Coupon, a Snapchat coupon that disappeared after one second.
Through promoted Facebook posts we grew our Snapchat following further with the promise of free OAK - if they were quick enough. Many tried. Many failed. And our most decisive fans were rewarded for their lightning fast reaction.
CREDITS: Agency: The Monkeys, Sydney, Executive Creative Director: Scott Nowell, Creative Director: Morten Halvorsen, Art Director: Alice Schofield, Copywriter: Anthony Campagna, Digital Planning Director: Grant Flannery
