Tommies Childcare Ltd
Marketing Plan
This marketing plan was created in August 2011 by myself and a co-worker. It will be used by the company throughout the following year. The plan states the companies intentions on how it will market itself in order to increase revenue, create a brand identity, and create something that the marketing department can update each year so that the company is at the forefront of the childcare industry. This portfolio shows examples of the strategies that will be used by the company including; a company mascot; Facebook & Twitter pages; new company logo's; and a new company website which is currently in production.
This is the company mascot that I had designed and produced by Frenzy Creative Mascot Company. The quality of the mascot is astounding. This has been a key strategic move as it has encouraged customers to associate this hedgehog with the Tommies Childcare brand and logo.
(Note: The hedgehog features in the Tommies Childcare Ltd company logo)
This is the new company website which is currently in production. This is the new homepage. It will have interactive features and an extranet so that customers can be in quick and easy contact with the company.
This is the Tommies Childcare Ltd Facebook page. Once other strategies of the marketing plan come into place, the idea is that the Facebook pages will go viral.
This is the Tommies Childcare Ltd Twitter page. A Twitter page is being used as part of the marketing strategy because it is perfect for the company to interact with customers and other companies and also share great images associated with the company.
Tommies Childcare Ltd recently acquired Flutterbies Childcare. The original logo for the new company felt like it needed a serious update. I worked with the design team to create this stunning new logo.
This is a company new recruitment that Tommies Childcare Ltd has launched. I was also working with the design team to help create this logo.
