Alka-Seltzer medicine was redesigned with the mission of creating a package that allows for the customer to feel cared for and at ease when taking the medicine. The customer will be able to easily understand and clearly read the information that is so commonly illegible and confusing.

By illustrating a heart and listing all of the symptoms that this medicine can cure on the front of the package, the customer can immediately create a connection to what this brand is promising. There is a quick association with the purpose of the tablets and the sickness that one is dealing with. The white space will allow the product to stand out on a shelf, while the typography is clear and prominent. As for the directions on the back, hierarchy and organized type isutilized to ensure there is no room for confusion.