Innovation is what makes the world go further.
For the launch of the first beer to be 100% made in Italy, something unique and never-seen-before had to be realized.
In an industry that follows defined creative codes, MinimalDesign proposed a neat and unique vintage design. For the package, the design comprised a look that included total black, with soft-touch matt finishes, complemented by a light touch of colour (used as a product differentiator for the four types of beer) and an informational icon code, which suggested the right kind of glass for each beer type.
