Dulux Paints /
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Info
A campaign for Dulux Paints for Taproot Dentsu showcasing the idea of 3D finish
wherein typical flat colour swatches were presented as 3D blocks with textures and finish
that mimic real life elements from where these colour swatches get their nomenclature from.
At Pattaya - AdFest 2016 this campaign won a Bronze Outdoor Lotus & a Bronze Press Lotus
for its three-ad campaign titled Orange Finish, Cherry Finish & Olive Finish
for Dulux Paint in the Household Products & Maintenance sub-category.
The campaign also won 2 silver and 2 bronze at the recently concluded Abby/Goafest 2016
in the print craft, print single and OOH categories.
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Client _ Dulux Paints, India
Agency _ Taproot Dentsu
Creative Director _ Santosh Padhi
Digital Production _ Paintbox, India
Project Coordinator _ Krishna Maheshwari
CG Artists _ Samar Sonone, Nishith Mishra & Ishkirat Kaur
Retouching & Grading _ Sumeet Surve & Amar Kakad
Retouching & Grading _ Sumeet Surve & Amar Kakad
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Dulux Paint - Orange Finish
Dulux Paint - Olive Finish
Dulux Paint - Cherry Finish
The Making - Simulation
