We were given a brief with a 24-hour turnaround and here's what we came up with.

 

Brand: Inquirer.net

 

Goal: Acquire new readers among the younger segment, 18yo-24yo from ABC1 SEC, 
while not alienating loyal readers among the 24yo-45yo from ABC1 SEC.

 

Message: Go check Inquirer.net and see how more than delivering first, fast and fair news, 
we give you a variety of interesting and compelling content.

 

Our Idea: Match Inquirer- News meant for you