We've been asked to visualize and communicate the strong bond between Alessi and the italian food.
To strenghten the concept we thought a promotional mechanic: with every Alessi purchase you get the chance to buy selected premium Italian food from a dedicated Alessi online store, at a very reasonable price.
Paper band for "La Cucina Italiana", showing forks hugging the magazine like hands.
Dedicated online store.
Agency: TLC Marketing Italia
Creative Direction: Federico Bonriposi
Art Direction: Michele Sistu
Graphic Design: Nicolò Bertoncin
Photography: FM Photographers
