To promote Land Rover’s off-road capabilities and form a lasting connection between the brand and its spirit of adventure, we created a practical survival guide as a giveaway to all Land Rover owners. This guide not only gives you extreme tips to stay alive in the desert but as a last resort, you can also eat it.

The survival guide is made entirely of edible paper and ink.

The book was sent to 5,000 Land Rover owners. There was demand for more copies, so the book will now be circulated as a wrapped insert in an upcoming edition of a regional car magazine.