With it’s previous incarnation pushing the 15 year mark, GuideOne Insurance was poised to for a full reset on its website. GuideOne is focused on creating superior, affordable coverage options for churches and schools but 2016 will usher in the expansion of their Personal Lines.
During the year-long process we put ourselves in the target users' shoes and conceptualized what an optimal experience would be. As a result, wireframes and technical requirements were drafted to support development. Working under the brand standards of GuideOne, I ensured that the visual elements matched the entirety of GuideOne’s collateral.
The resdesign included new icons to represent their product lines.
