Garanti Bank is the second largest private bank in Turkey that provides services in all business lines including payment systems, retail, commercial, corporate, SME, private and investment banking. This year we designed the 2014 Annual Report for Garanti Bank.
Compared to previous years designing annual reports for banks is such an important issue. This year, the customer was the focus of Garanti's report. We tried to exhibit the meaning of the bank, especially for its customers by illustrating various professions which addresses different levels of people. We tried to create a common language in terms of design by connecting the headings with icons and illustrating several characters to symbolize people of the community. After a period of good collaboration, endeavor and effort, we succeeded really well and gained some awards like: Best Annual Report in 12th Stevie Award with Gold Medal, Most Visionary Annual Report in LACP with Silver Medal and Best Illustration Annual Report in Mercomm 2015 with Honor Medal.
