Viacom, one of the biggest companies in the tv and film industry, wanted to create 8 animated loops to play on the entrance hall of the company's offices in order to celebrate the start of Spring in New York.
The 8 loops are totally different from one another and are made from a blend between 2d illustrations and pictures of characteristic places in the city. The idea is to show you what we all want to do when the most charming season comes to the city: take a bike ride, go out on the lake with a new love, enjoy a bohemian afternoon on the subway, drink coffee and read a book in the middle of the day wihout being cold, have a picnic at Central Park, or even play with your boat at the lake.
I was in charge with the art and motion direction of the project and also illustrated 3 of the loops.
The 8 loops are totally different from one another and are made from a blend between 2d illustrations and pictures of characteristic places in the city. The idea is to show you what we all want to do when the most charming season comes to the city: take a bike ride, go out on the lake with a new love, enjoy a bohemian afternoon on the subway, drink coffee and read a book in the middle of the day wihout being cold, have a picnic at Central Park, or even play with your boat at the lake.
I was in charge with the art and motion direction of the project and also illustrated 3 of the loops.
Credits
Directed by: Plenty
Creative Direction: Pablo Alfieri
Art & Motion Director: Elda Broglio
Executive Producer: Inés Palmas
Producer: Clara Etcheverry
Directed by: Plenty
Creative Direction: Pablo Alfieri
Art & Motion Director: Elda Broglio
Executive Producer: Inés Palmas
Producer: Clara Etcheverry
Illustration, Character Design: Elda Broglio, Mau Lencinas, Carolina Carballo, Pablo Alfieri.
Compositing: Matías Mastrogiano, Mariano Farías, Edgardo López Osornio
Animation: Juan Casal, Mau Lencinas, Pato Molina, Carmen Angelillo, Ezequiel Torres, Sergio "Kechu" Slepczuk, Luis Suárez.
Year: 2015
Client: Viacom
SVP Brand Strategy & Creative: Cheryl Family
Executive Producer: Matt Herron
Director, Screen Content: Matt Hanson
Supervising Sound Editor: Andrew Pomeroy
Sound Designer: David Nazario
Creative director: Matt Hanson
Client: Viacom
SVP Brand Strategy & Creative: Cheryl Family
Executive Producer: Matt Herron
Director, Screen Content: Matt Hanson
Supervising Sound Editor: Andrew Pomeroy
Sound Designer: David Nazario
Creative director: Matt Hanson
