I was inspired by the lack of fresh, good quality and affordable seafood takeaway restaurants around London. The concept of Brine is simple, it is an independent takeaway with a principal focus on sustainably, incredibly fresh and great-quality seafood.

 

All seafood is Marine Conservation Society certified, meaning you know exactly where the fish has been sourced from and that it is entirely planet-friendly. With so few restaurants and takeaways adhering to MCS standards it is hard for the general public to do anything other than consume unsustainable produce. Brine aims to address this problem.

 

Given that this was a design challenge for a fictitious takeaway restaurant I had the opportunity to really have some fun with the visuals, not limited by any pre-requisites. The first thing you’ll notice is the powerful primary colour palette—reflecting the back-to-basics nature of Brine’s sustainably-sourced seafood.

 

The layout works as a dynamic wall of content, providing users with a variety of information in easily digestible modules. Something I really wanted to emphasise was the use of natural, good quality ingredients, so I chose to integrate photography of the raw produce into the content tiles.