Femme Cou Ties - Ad Campaign
"It's Her Tie Now."
"It's Her Tie Now."
The project was to create an ad campaign that marketed ties to the female demographic. Make ties for women and make them fashionable. The branding I decided on was "Femme Cou" which means female neck in French. I shot model Nicole Beattie and used my photography in a beautiful black and white scheme to showcase how sexy ties can be. The campaign required 3 8.5x11 ads, a web homepage, and a billboard. This project was very fun and was one of the first real photo shoots I've done. Enjoy!
