For Editorial, we were tasked with choosing a magazine and rebranding it. I chose Psychology Today and chose to give it more white space and cleaner look, to give the reader more eye rest while reading.

I created a new logo with the idea of making it slimmer and give it a more science fiction look. The idea was to was to create a grid like structure that could be tucked away in the corner, but still stand out.

For the covers, I based the graphics off the primary headline. I designed the cover layout to have the main focus on the title and imagery and then the magazine logo and the secondary article titles.

While creating the text driven article, I focused on the theme of the article for branding throughout the pages, connecting each of the pages with wires that lead the eyes, but don't interfere with legibility.

For the image driving article, I chose to give the pages more white space to best show off the illusions.