PROBLEM
Spotlight branding used through social media that brought identity to individual products that
incorporated the original company branding.
SOLUTION
With a goal to incorporate brand typefaces and simplified branding, I created simple “name tags”
to be featured on each product image. Through the use of hand-drawn, vectorized elements and
a textured eraser brush, I was able to establish a personality for each piece.
to be featured on each product image. Through the use of hand-drawn, vectorized elements and
a textured eraser brush, I was able to establish a personality for each piece.
** Photography courtesy of 1816 by Remington
