Objective
A logo redesign for SENN in order to create a sleek and minimal look and feel.
Concept
In Japanese, "SENN" means "line (線)" and that implies the relationship between a pen and a line. The exisiting SENN logo has all the letters connected in one line, yet it affects the legibility. The new logo has the letters separated, creating a clean and minimal style by using simple lines to capture the essence of simplicity.
A logo redesign for SENN in order to create a sleek and minimal look and feel.
Concept
In Japanese, "SENN" means "line (線)" and that implies the relationship between a pen and a line. The exisiting SENN logo has all the letters connected in one line, yet it affects the legibility. The new logo has the letters separated, creating a clean and minimal style by using simple lines to capture the essence of simplicity.
Client SENN
Year 2015
Design Carol Chan
Photography Carol Chan
Year 2015
Design Carol Chan
Photography Carol Chan
