In Singapore, haze is seen as a serious health hazard. However, few realise that indoor air quality can be up to 30 times worse, with microscopic threats such as mites, formaldehyde, detergents and bacteria often going unnoticed. To educate audiences, we invited media artist Nils Voelker, to create the first ever Breathing Wall, designed to visualise the air we breathe in, and thus bring to attention the quality of air we need, because #AirMatters.
Award: PMAA 2015 Best Event or Experiential Marketing Campaign (Black Dragon)
Credits: Fong Wei Kit (Art), Chris Gurney (CD)
