Client:
To launch a new Milan temporary store, M & M's asked us to develop an activity of integrated communication among different media.
Challenge:
Develop an integrated activity communication to get awareness on the opening of the new Temporary Store, conveying the brand's values.
Execution:
Milan is often labeled as "the most gray city of Italy".
M & M's on the other hand is the most colourful and cool snacks onto the market and invades the city with its distinctive feature, the colour.
PRINT
Una serie di soggetti stampa che veicolano il messaggio della campagna "Il colore alla conquista della città".
A series of press entities that convey the message of the campaign "The color to the conquest of the city".
FREE PRESS
Degli articoli finti pubblicati sui principali quotidiani Free Press della città.
Fake articles published in the major Free Press newspapers of the city.
SHOPPER
All'interno dell'evento di inaugurazione del Temporary Store vengono distribuiti degli shopper brandizzati M&M's che ricordano delle latte piene di vernice.
During the event of the temporary store opening are distributed M&M’s branded shopper bags similar to paint can full of it.
Client: m&m's
Creative Directors: Federico Pepe // Stefania Siani
Agency: DLVBBDO - Italy
Art Director: Pietro Mandelli
Copywriter: Pasquale Frezza
Photo: Pietro Mandelli
Post Production: Pietro Mandelli // Prisma
Art Director: Pietro Mandelli
Copywriter: Pasquale Frezza
Photo: Pietro Mandelli
Post Production: Pietro Mandelli // Prisma
