This project was made for Meyers Deli at Roskilde Festival 2015. The project featured a 50 m2 sign with 11 individual signs mounted and a large, interactive jumping jack for the audience to play with while they were queueing. The illustrations were done digitally in the weeks leading up to the festival and printed on hardened foam. The signs were then mounted on the wooden sign. The jumping jack, a charicature of Claus Meyer - the owner of the deli - was comprised of 10 individual parts that were bolted together, and then tied to a string, allowing it to move.

 

Underneath you can find a collection of the illustrations, along with photos and a video of the jumping jack.

ABOVE. Featured in Danish newspaper, Politiken, as part of their coverage of food choices on Roskilde Festival.

ABOVE. Video of the interactive "sprællemand" (jumping jack)