Assignment was to develop a concept and design an invitation for the 100 year anniversary of Permatex at Pole Position Raceway in Las Vegas. For this concept I put emphasis on the excitement of racing, so I distorted the imagery into course halftones to help illustrate the sensation of speed. The concept layers in well to the brand position of the client as a major player in the automotive market, who also sponsor a professional drag racing team.

Invitation for Destination Maternity Spring 2012 Spring Collection press event in New York City