YP "Found" spec billboards. Purpose of the "Found" campaign was to rebrand "AT&T Yellow Pages" directory services to "YP" after company was sold to Cerberus Capital Management, and to make customers aware of YP's shift into digital media. The "Found" subject matter was supposed to include popular local services, such as auto repair, medical, restaurants, etc. These were supposed to be 48' X 24' when approved.
The above two billboards are for auto repair and towing. Both images follow the YP established "Found" formatting. The background in the top billboard is a combination of two photos, with extensive cloning to extend the car's length. The background on the second is extensively cloned on the bottom, and the right and left sides to extend the image to the desired size.
The above two billboards are for pediatricians and medical services. The top billboard's background was cloned on the left side to extend the image's width. The doctor was largely drawn in Photoshop from the wrists to the right border. On the second billboard, a distracting background was removed from the image and the back of the doctor's head, neck and shoulders was added with Photoshop.
I did not choose the background for this one. It was sent as a print ad (5.5" X 8.5") in existing "Found" formatting, with a request to be converted to billboard size. I had to chop out the middle of the backdrop, separate the spotlights and lay them behind the silhouettes of the hands, in order to meet the billboard's aspect ratio. It took a lot of cloning and tweaking in Photoshop, but ended up working pretty well.
