The Scent of Home was a project done by Han Hui, Rachael Lum & Md Ian Sufian to rebrand the shop, Nong By Edible Garden City Singapore. The challenge was to help Nong grow amongst new target audiences- young families. Since the shop sells herbs & other plants, the group wanted to convey the importance of smell made by Nong's products to these target audiences so to connect them emotionally hence the catchphrase, "memories are grown not bought"

Each packaging is designed according to the taste of the seed, with a recipe at the back of the packaging that the herb can compliment with. Below the recipe is instructions on how to take care of the seed, as well as the appropriate environment it should be placed in.