Let's Choose Growth
Print and digital content to promote UK policy on EU reform for Prime Minister's Office
Print and digital content to promote UK policy on EU reform for Prime Minister's Office
The challenge: The Prime Minister’s Office wanted to promote the case for EU reform to boost growth in Europe. Originally conceived as a policy paper for Davos, the brief quickly grew to include printed booklets in five languages for the press and opinionformers, a public-facing pdf and an animated video for digital channels.
My solution:I worked with Number 10 policy officials to turn a set of graphs and captions into a persuasive document thatput the case for EU reform based on cogent arguments, structured in a logical flow.I identified ‘killer’ statistics from the graphs/charts supplied and worked closely with the designer to turn these into bold infographics with an immediate impact. I also wrote the first draft of an animation script, distilling the essence of the book down to a series of short flash-friendly lines to tell the story for those who hadn’t read the book.
My solution:I worked with Number 10 policy officials to turn a set of graphs and captions into a persuasive document thatput the case for EU reform based on cogent arguments, structured in a logical flow.I identified ‘killer’ statistics from the graphs/charts supplied and worked closely with the designer to turn these into bold infographics with an immediate impact. I also wrote the first draft of an animation script, distilling the essence of the book down to a series of short flash-friendly lines to tell the story for those who hadn’t read the book.
