Team: Damian Wolfgram | Ishita Mahajan | Julieta Collart | Stephanie Knabe | Weston McVicker

Client: Ornot, a cycling apparel company in San Francisco, CA. 

 

Business Development Consulting: analyzed its current business model and provided recommendations to improve market position through tactics that would allow the scaling of operations. Made suggestions and provided reserach for brand strategies including social media, customer research, and defining customer segmentation and tactics. 

 

The following are pages from the final report that was submitted to our client. 

 

* UPDATE: Our client has adopted social media recommendations and hired Rakuten as their 3rd party fulfillment provider.