I was set this brief recently when I was on placement; it was one of their past live briefs. The brief was that Reebok were re-releasing their 'ERS' range from the 80s, and a set of images/ type/ promotion/ posters needed to be developed to sum up that they were both retro, but modern. I chose to go down an illustrative route utilising vectored digital illustration and bold 80's themed patterns, colours and shapes. This brief is unfinished and I am still working on it.
Outline of Reebok ERS, drawn up in Illustrator.
Illustration with original ERS colour palette.
Illustration done in 80's themed colour palette.
Bold 80's style retro pattern I developed from the tread of the shoe. Again using an 80s themed colour palette.
Development of the window poster making use of the bold illustrations and colours, and adding in some dynamic shapes to enhance the retro feel. --UNFINISHED---Still needs much more playing and developing with the composition and shapes, and I need to add type.
