Add more happiness to your life
‘Add more happiness to your life’ presents a morning of a dog owner through her/his eyes. In the first two shots the owner is waking up blinking her/his eyes seeing at first blurry and then clear dog licking her/his face to wake up its owner. It is a typical scene of a dog owner’s life. In the next scenes the dog is showing his excitement through movement of its ears, head and tail. The aim of ‘Add more happiness to your life’ is to show all of the positive emotions that are associated with having a dog and to promote dogs as a mood boosters.
Add more structure to your life
‘Add more structure to your life’ presents a dog patiently following his owner with his eyes, waiting to be noticed and taken care of. The video ends with the happy dog getting ready to go for his walk. The walk, as well as other activities that are associated with having a dog is the element of the structure that is being added to a life of a dog owner. Structure or routine can be perceived as a boring thing but it is necessary in order to lead an organised life and get the most of it. However, the end of the video aims to show a reward of following this structure: a happy, grateful dog. Having a dog makes people’s life more organised and this video aims to present structure as something good and rewarding.
Add more exercise to your life
‘Add more exercise to your life’ presents a scene from a park. In the first scene a tennis ball flies across the screen which is soon followed by a running dog. This scene is to promote more active life style which can be easily achieved by having a dog. ‘Add more exercise to your life’ aims to promote a dog as a form of a personal trainer, that not only helps people get more active but is a great factor in improving their health in general.
