This was an assignment to create an execution for Triumph and Disaster (a mens skincare brand), creating awareness for their No Dice Sunscreen. 

 

I wanted to play with the tension of protecting yourself, but still being a badass. By using the motorcycle concept this parallel can be drawn, as well as keeping the execution 'on brand'.

 

I chose to keep the video short, at 12 seconds, making it able to used as a YouTube based ad.

 

The filming for this was all done my me, often with my iPhone taped to my hand while on the back of a motorcycle, or taping the phone to bike itself (who needs a GoPro). Art Direction, copy, sound, editing and graphics all done by me as well.