A series of print ads to promote the campaign of saving money, in ridiculous and hilarious ways. This campaign shares with its target audience how funny and indigenious they could be, just to save money. The bottom line is FRANK by OCBC has better ways out for them.
Bus as one of the mode of public transport for most Singaporeans. How everyday people try out different ways to skip the fare.
A taxi as one of the mode of public transport for most Singaporeans. How everyday people try out different ways to skip the fare.
A MRT as one of the mode of public transport for most Singaporeans. How everyday people try out different ways to skip the fare.
A series of stickers which will be pasted on three different locations ; Mcdonald's, Cinemas and Starbucks. These three places are which young adults and teenagers often patronize. It is a good way to reach out to them. Using simple, fresh and intriguing funny copy to share with them, what are some of the ridiculous ways you can do to save costs.
They wouldn't want to try this out in Mcdonald's haha!
Using such methods can really get you driven out of the cinema!
There is no need to such measures! Join FRANK by OCBC to guide you on better money saving tips!
