The concept of the logo is based on the wings of an eagle. Eagle represents power and leadership. We use the colour Gold to reflect the Golden Eagle which were used by the Roman Legions as a symbol of Strength. The circular visual of the logo represents the focus of health in total. The colour gold and royal blue is used to add a majestic look and feel to the logo. A subtle touch of gradient to provide a slight 3D effect. The Font used is Centennial, a sans serif font, to show tradition and reliability. The royal blue and gold colour used creates the luxury and feel of exclusivity as part of the colour positioning of the company. In short, the Regal Healthcare logo represents a leader in the premium concierge service, with a long tradition and expertise.