Large financial services client had storehouse of knowledge about variable annuities that distinguished over 1,000 products through simple categorization.  The knowledge was essentially in a spreadsheet.  Our application re-envisioned that knowledge into a Decision Tool that Financial Advisors could use to engage customers through a series of questions and ultimately help them select the right product for their needs.  Project involved conception, user definitions, content strategy, high-fidelity wireframes and design specifications.