A collaboration with Senio Zapruder, a talented italian videomaker.
Client: GAS Jeans.
The creative path around Senio's crazy brilliant head, has a beginning but you'll never know the ending.
My first approach to the project was about trying to understand his personal suggestions, the mood that he wanted to create and the client's objectives.
I gather all this information, write it down, reflect, research, elaborate and only at the end of this process i grab the graphic pen and begin my creation.
In this particular case, the objective was making a video campaign; trying to create interesting visual contents by making a very "simple and easy" photoshooting for GAS Jeans.
His idea was to reconstruct a monolog (citation of Chicago, the musical) about a woman that went crazy because her fiancee has ruined her favourite jeans. So the monster inside of her comes to life and...take a look at the video to see what happens. ;)
We made all 3D and bidimensional designs. From flyers to motion graphics.
Check it out!! :)
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