From late 2014 to mid 2015, Assolombarda, the Milan-based association of Lombardy's industrialists, made a contest for videomakers part of the project "Far Volare Milano"; the videomakers were coupled to local companies to make a 01:30 video to promote the company.
My video won the Assolombarda's Council of Media and Communication Critics Prize, I'm very happy and proud about that.
I worked with Agustoni Duplex, a company which produces food dynamic preparation machines from 100 years, a company with a long history. So I decided to make my video with some images of machines at work, alternating them with images of an old-fashioned and evergreen food preparation: mom's food!
This is for combine the machine's technologic aspects with food's romance, with a familiar scene as metaphor.
This is for combine the machine's technologic aspects with food's romance, with a familiar scene as metaphor.
The final claim means "Only mum is better than us"
