'Almere Poort' is a place in the Neterlands that lies just outside the city 'Almere' where they started to create new homes. But not just new homes. In some places of the district there are empty lots where they let the people decide where to build their house. But not only where. the people are also free of modifying and designing their own home.

 

houses do not sell themselves!

This is where our campagne pops in. I had to create a strong visual concept that would interest and bring the people to 'Almere Poort'.

 

I wanted people to visualize their own home when they saw the posters or advertisements.

'create your new home here soon' (ontstaat uw nieuwe huis straks hier?).

90% of the people has a smartphone. A good reason to create an application that guides the people around 'Almere Poort' and shows them al the possibilities to create their new home.

 

Design, create and build. Even on there smartphone they can see and maintain their new home.