Kampung Chuweh is a remote village with about 90 inhabitants; almost a third of whom are children. Like children everywhere, these kids are full of life and potential: they like to laugh, play, run and sing. They are clever and love to learn. However, they do not go to school. This is because the village sits in the Banding Lake in the North of Malaysia. The nearest schools – Sekolah Kheman and Sekolah Banun – are about 25km away and they would need a boat to get there.
project credits:
ECD APAC: Till Hohmann
CD: Antonio Bonifacio
Copywriter: Sara Badr
Art Director: Haniah Omar
Designer: Luis Fabra
For more information please visit the Horlicks Malaysia website: http://www.horlicks.com.my/schooljourneyinitiative/projects.desktop.html
