This project was based on real world events, as the St Pete Pier is in the process of being redesigned, our class decided (under supervision of John Stanko) to redesign, rebrand, and revamp the Pier ourselves. The parameters were to not change the physical aspect of the pier building itself. A collaborative effort comprised of four talented students; Jennifer Ringoff, Kaitlyn Messigno, Drew Sork, and myself at USFSP Graphic Design 2014. I took role as Creative Director of the project and oversaw the production of the mockups, presented at design briefs, and created the physical portion of the project which can be found in the hyperlink below:
