2015 Editorial Design
Rochester Institute of Techology
Rochester Institute of Techology
Designer, Art Director, Writer and Retoucher : Sara Toffolo
Photographer: Karlie Eng
Model: Christina Cesareo
Photographer: Karlie Eng
Model: Christina Cesareo
The audience would fallow a similar demographic to PositiveNegative magazine readers. Most would be 20-30 years old and a good chuck of them would be in college. The magazine is centered around Rochester and is produced by college students, so it is likely that most readers would live in Western New York or be related to someone in Western New York. The gender would lean more towards females though the magazine was kept neutral in style to appeal to all crowds.
This was made for PositiveNegative magazine. The spread itself was a negative article revolving around my close friend’s creepy experiences with what can be explained as paranormal. The original concept was revolved around visual metaphors for possession, where the model is seeming to be engulfed with this blackness over her hands which helps reflect the title “Losing touch”. The overall look was meant to be gritty, dirty, broken apart to symbolize some of the chaos many have endured when encountering the paranormal.
This was made for PositiveNegative magazine. The spread itself was a negative article revolving around my close friend’s creepy experiences with what can be explained as paranormal. The original concept was revolved around visual metaphors for possession, where the model is seeming to be engulfed with this blackness over her hands which helps reflect the title “Losing touch”. The overall look was meant to be gritty, dirty, broken apart to symbolize some of the chaos many have endured when encountering the paranormal.
