PLEASURE by FLONIQ is an exploration project where a series of graphics form are created to express the characteristic of a scent presented. As the scent is being presented, it provided us with a series of impressions and graphic image in our mind which are then translated into visual graphic forms. These forms are later incorporated into the scent card design while expressing the feeling that we get after smelling the scent. 

 

The scent card is also designed based on the target audience group that came to mind when the scent is presented. Besides the graphic forms, the layout, user experience, color scheme, visual interest and overall aesthetic valuation of the scent and scent card are taken into consideration for the design. 

As the scent card gives off a feminine and elegant impression, the color scheme used portrays the feminine yet not to flowery idea while the slim typeface and silver hotstamping, bump up the value of the scent and scent card. 

 

 

Project Supervised by: Prof Michael Tan

Concept and Designed by: Lawrence Poh