Young Minds
Brief: Communicate the link between cannabis and mental health disorders
Brief: Communicate the link between cannabis and mental health disorders
Seed Packet Style Leaflets
Many users of cannabis are unaware of the risk it causes to their mental health. While it is not proven to definitely trigger a serious mental health disorder, it is important to know that it puts you more at risk. You are ‘Sowing the Seeds’.
Net Poster
Each seed packet represents a disorder that cannabis can affect e.g. schizophrenia, depression & paranoia. Overleaf is a true account given by someone who has experienced this link.
Each seed packet represents a disorder that cannabis can affect e.g. schizophrenia, depression & paranoia. Overleaf is a true account given by someone who has experienced this link.
Guerrilla Media
Wooden plant labels were traditionally used by gardeners to note where they have planted and what. It has later been adapted by stores to also give care instructions.
Wooden plant labels were traditionally used by gardeners to note where they have planted and what. It has later been adapted by stores to also give care instructions.
Using guerrilla media to take the campaign further, the enlarged plant label will be placed in flower beds and gardens around university campuses and public parks.
The plant label conveys that the seeds for Cannabis have already been sown or in other words the person in question has already partaken in the drug. They are now at risk. It is unknown whether or not this behaviour will develop into a serious mental health disorder.
