Moka Instinct is a new coffee drink, made from original coffee infusion
mixed up with carboned water.
Soda Studio has been charged to design the identity of the product, developing a communication language, starting from the packaging. Our objective was to visualize the natural
burst of flavor of this new beverage experience, which is placed in a premium position
burst of flavor of this new beverage experience, which is placed in a premium position
in the beverage market.
To achieve this objective we've developed an artwork that aims to communicate the three
plus of the product: Refreshing / Natural infusion / Burst of flavor
The packaging is developed using a shrink wrap that allowed us to make the bottle itself as an artwork, with a really deep visual impact.
