Caroline Steffen is the reigning 2014 Ironman Asia Pacific Champion and one of the most consistent athletes in the Ironman field. In the past 5 years she has placed in the top 5 of every world championship. As a sponsored Cervélo athlete we decided to create a custom graphics package for her 2014/2015 race bike which we unveiled at this years Ironman World Championship in Kona, Hawaii.
I found two key points that have run through Caroline’s career as an athlete: pride and dreams. These two segments of motivation are displayed by representing pride through her national heritage as a Swiss athlete. The idea of pursuing her dreams is captured on the top tube where the message "Follow Your Dreams" is paired with a series of arrows guiding Caroline to the finish line.
I found two key points that have run through Caroline’s career as an athlete: pride and dreams. These two segments of motivation are displayed by representing pride through her national heritage as a Swiss athlete. The idea of pursuing her dreams is captured on the top tube where the message "Follow Your Dreams" is paired with a series of arrows guiding Caroline to the finish line.
