To extend in stadia presence beyond the usual field painting and signage, Philips used half time as a property to promote their sponsorships.
20,000 A3 sized placards were produced by Philips for use at the threePhilips Tri Nations games. These were distributed at the main entrance pointsat each stadium as people poured into the game.
Each placard stated “Philips Pick Me” and were the entry mechanism tothe half time promotion. As they were being handed out, the talent explained tothe attendees that they need to hold the placard above their head at half timefor the chance to win a Philips Flat Panel television.
During half time the crowd had to stand up and wave their placards abovetheir heads to get the attention of Ian Jones as he walked out on to the pitchto pick a winner. Ian then chose awinner and invited them down to the field to receive their prize, a Philips 42”Flat Panel Television.
20,000 A3 sized placards were produced by Philips for use at the threePhilips Tri Nations games. These were distributed at the main entrance pointsat each stadium as people poured into the game.
Each placard stated “Philips Pick Me” and were the entry mechanism tothe half time promotion. As they were being handed out, the talent explained tothe attendees that they need to hold the placard above their head at half timefor the chance to win a Philips Flat Panel television.
During half time the crowd had to stand up and wave their placards abovetheir heads to get the attention of Ian Jones as he walked out on to the pitchto pick a winner. Ian then chose awinner and invited them down to the field to receive their prize, a Philips 42”Flat Panel Television.
