Client: Just Mangu It
Industry: Lifestyle Brand - T-Shirts & Merchandise
Services Provided: Naming, Visual Identity & Strategy
Year: 2014
Project Summary:
Just Mangu It was born in 2014 as a bold and flavorful Dominican brand, capturing the essence of the famous slogan “Just Do It” and reinventing it with a Dominican twist, representing the unique way Dominicans approach life: with attitude, humor, and creativity.
The brand has been able to take global references and adapt them to the local culture, turning each product into an expression of authentic Dominicanness. Just Mangu It's strategy focused not only on designing products that make cultural references, but also on creating a name and identity that would resonate with the Dominican community and those who identify with their lifestyle.
The “Coñomug” is a clear example of Just Mangu It's ingenuity. With its black handle and the letters “oño” printed on it, the mug plays with a word very present in Dominican slang to form an everyday object that has captured the imagination and sense of humor of customers, becoming a popular gift and everyday item.
The impact of Just Mangu It has been amplified by the use of its designs by prominent figures within the Dominican sphere, which has helped to cement the brand's reputation as a symbol of cultural identity and national pride. With its focus on authenticity and emotional connection, Just Mangu It has established itself as a brand that goes beyond fashion, embracing a lifestyle that celebrates and elevates Dominican culture.
