The Sports Environment Alliance is an Australasia-based not-for-profit organization that helps to connect Sport Industry bodies with both environmental sustainability solution entities and green technology sector companies. The main challenge was to create a mark that could, in a balanced way, represent the nexus between sport, business and the environment.
By identifying the key attributes and objectives of the brand, and emphasizing its differentiators — namely, its focus on both environmental sustainability and sport business, as well as the Australasia region — we were able to develop a logo that embodies iconic symbols from all arenas.
