Copywriter: Emma Hessen
Art Director: Grethe Meissner
Every year the D&AD New Blood Awards sends out a quirky and interactive flow chart poster challenging new entrants from all around the world. This year my art director and I decided to take on one of their many briefs entitled "Make Your Mark". The challenge was simple. Tell them a story. Showcase our personalities. Give them all we've got. We responded eagerly.
We decided to focus on their poster and give them a direct response in the form of a delightful spoof. We followed their exact format and turned it into something personal yet cheeky. For every proposition they made, we responded with an entertaining alternative. We added our own touch of colour, graphics and humour and created a poster that perfectly represented who we are as individuals as well as a team.
Left: the original D&AD New Blood Awards poster
Right: Our re-vamped response
Right: Our re-vamped response
Images sent along with our poster to push the concept:
"You set up the target, and we hit the bullseye with some cheeky responses"
"You gave us a bargraph, and we gave you a parachute."
"We saw something that resembled coffee stains, we created a cup and saucer UFO because, well, why not?"
"If something was a little too boring for us, we dialed it up and made it more exciting."
"What used to be a pie chart, is now a frisbee."
"And what used to be the cycle of an average creative, is now the face of a modern day mastermind."
