One of the defining brand characteristics is the way Danske Commodities use the their initials "dc". This must explained a straight-forward way that's easy to remember and use for the employees.
The brand book explains the overall principles behind different templates in order for employess to internalise the dcBrand. Even when working with new document types on their own.
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With only 10 years in existence, Danske Commodities is at the very beginning of becoming conscious about its own brand. It was crucial to forget Read More