HINTA
MUFFIN CAKE
MUFFIN CAKE
Overview
The project involved designing a packaging for Hinta's new chocolate muffin cake, a moderately premium product aimed at competing with established brands like Wonder and Goldmark. The goal was to create a modern, flexible packaging design that conveys the essence of rich chocolate and a dark-flavored cake while ensuring a premium look. Given Hinta's lesser brand recognition, the design needed to stand out on retail shelves and attract consumers.
Objective
The main objectives of this project were:
1. To develop a packaging design that highlights the rich chocolate flavor and premium quality of Hinta’s muffin cake.
2. To create a competitive visual identity that aligns with market leaders like Wonder and Goldmark.
3. To achieve a balance between a modern, appealing design and the brand’s desire for a premium feel, making it attractive to potential customers.
Solution
The solution was a meticulously crafted packaging design that blends the luxurious feel of Cadbury Dairy Milk with the indulgent essence of dark chocolate muffin cake. This was achieved through a strategic mix of color patterns, incorporating deep, rich browns with hints of purple. A golden font was used to accentuate the premium quality and add a touch of elegance. The design ensures visibility and appeal on retail shelves, aiming to catch the consumer’s eye and convey the product’s rich, indulgent flavor. The final prototype successfully meets the client’s needs and presents Hinta as a strong contender in the premium muffin cake market.
After Printing and production
