Project Introduction for Bigboss Whiskey Logo Design
Bigboss Whiskey, a brand that embodies the perfect blend of wisdom and novelty, required a logo that would resonate with both seasoned whiskey enthusiasts and newcomers to the spirit. Tasked with this exciting project, I set out to create a visual identity that captures the essence of Bigboss Whiskey—sophistication, tradition, and approachability.
Project Brief
Objective: Design a logo for Bigboss Whiskey that reflects its dual appeal: the seasoned whiskey drinker’s trusted companion and the novice’s gateway to refined whiskey enjoyment.
Target Audience:
Experienced Whiskey Drinkers: Seeking a brand that reflects their refined taste and appreciation for quality.
New Whiskey Enthusiasts: Attracted to the allure of sophistication and eager to explore a brand that welcomes their curiosity.
Design Concept
The concept for the Bigboss Whiskey logo draws inspiration from classic whiskey branding elements while incorporating modern touches to signify its fresh presence in the market. The logo needed to be timeless yet contemporary, evoking a sense of wisdom and tradition without appearing old-fashioned.
Here's the journey.
