My Pityakka project surrounds a dialect called Pitmatic used by miners in the Northeast of England from the 19th till the 20th century. Originally an ISTD live brief surrounding the theme of “linguistic hybridity.” I eventually turned this into a self initiated project in order to have greater control over various aspects of the design that would not have fit within ISTD’s parameters. 

Pitmatic evolved into multiple publications, each with a large emphasis on typography and it’s ability to convey attitudes and messages through design choices. Much of the aesthetic, layout and design of these books is a reflection of the subject matter this project revolves around.