Challenge: Slow internet speeds are a common frustration in East Africa.

Opportunity:  Turn this frustration into an advantage for ke.thebar.com, a drinks delivery platform known for its fast service.

Insight: Kenyans understand the limitations of their internet, but they also appreciate getting things done quickly.

Creative Idea: A lighthearted social post that acknowledges the slow internet speeds but assures Kenyans that ke.thebar.com's delivery remains lightning-fast.

Creative copy/concept: Sam Onyando

Senior Art Director: Patrick Munyi